As a small business owner, how do you ensure that you respond consistently to the continually changing attitudes, opinions, and behaviours of your customers (and employees)? Where does this consistency come from?
 

As a marketer, how do you make your CRM communication consistent in tone and impact, from one media platform to another, from one campaign to the next and from the first interaction to the last?
 

If your role is that of a figurehead, how do you position your company from one talk to another? As a PR officer, how do you ensure that your employees represent your company, respond to crises, and communicate in a consistent, agreed-upon way in every situation? As an HR specialist, how do you ensure that the onboarding process provides continuity for your organization’s vision and culture?